Ambassadors · Bring your club
You've followed your club for years. You've watched owners come and go. Now you want it to belong to the people in the stands. Become a Field United ambassador: we study your club together, you rally its supporters, and if we buy it, you join its board.
with a voting majority written in for good
supporters of your club on the waitlist
on the club's board, for you
on money raised. Never.
Ambassadors aren't influencers. They're the people a club's supporters already trust. Most come from one of these backgrounds.
You sit on your trust or supporters' association. You know the members, the history and the battles with the owners.
You run a supporters' group, a fanzine, a podcast or a fan account that the stands follow.
Former player, former staff, local business owner, community figure: someone the town listens to when the club is at stake.
From your application to your first board meeting. Durations are indicative: every club is different, and a takeover can take a year.
Reply within 2 weeks
You fill in the form below. We call you to understand your club, your links with the supporters and why now. Everything stays confidential.
2 to 4 weeks
We read the public accounts, the debts, who owns the stadium, who the owner is and whether they might sell. You get an honest verdict: go, not yet, or no.
2 to 4 months
With our kit, you bring at least 1,000 supporters of your club onto the waitlist and win over the trust and fan groups. It proves the demand to the owner and to the platforms.
1 to 3 months
FIELD and its lawyers lead the negotiation, under a confidentiality agreement. You open doors and represent the supporters' voice. Goal: a sale agreement that depends on the raise succeeding.
6 to 8 weeks
Supporters buy 51% through a regulated crowdfunding platform. Private investors fund the other 49%, without control. If the target isn't reached, everyone is refunded and nothing is signed.
After league approval
The league approves the new owners and directors. Field United buys 100% of the club, and you take your seat on the board to represent the supporters.
You bring the club and its people. Field United brings the method, the lawyers, the platforms and the money from outside.
If Field United buys your club, you join its board of directors as the supporters' representative. It's a real role, with real responsibilities.
The seat is written into the shareholders' agreement. Your term and its renewal are set in that agreement and confirmed by the supporters who hold the voting majority.
It depends on the size of the club. Any pay is a fixed fee paid by the club and decided by its board. It is never a percentage of money raised.
| Club size | What the seat comes with |
|---|---|
| Small club, still losing money | Expenses covered (travel, matchday) |
| Established club, balanced budget | A fixed annual fee |
| Large club | A fee set by the board, like any other director |
Indicative. Exact terms are set club by club in the shareholders' agreement.
As soon as we go ahead with your club, you're not on your own.
A clear file on your club: accounts, debts, stadium, owner, price estimate. Ready to show the trust.
Visuals, videos, posters, a dedicated sign-up link for your club and messages ready to send.
Founder+ membership, the private ambassadors' channel on Discord and a direct line to the Field United team.
Not every club can be bought by its fans. These are the questions we ask in step 2.
A history people care about and supporters who still turn up, in the town and around the world.
Losses, relegations, an owner who has had enough: a sale has to be realistic.
Purchase price, debts and two or three seasons of losses, at a level supporters and investors can fund together.
Who owns the ground, how long the lease runs and who has a charge over it.
Being an ambassador means representing thousands of supporters. A few rules come with it.
Five minutes. We read every application and get back to you within two weeks.
We read every application and get back to you within two weeks. Keep it confidential for now: we'll talk about your club together first.
Yes. Many owners only think about selling when a credible project knocks on the door. Step 2 tells us whether the timing is right.
No. Being an ambassador is free and doesn't require investing. Like any supporter, you can invest during the raise if you want to.
Yes, and it often helps. One of them takes the board seat; the others form the supporters' committee around it.
Supporters are refunded, nothing is signed, and no seat is created. The waitlist and the community you built stay, ready for the next opportunity.
Paying someone according to the money raised from the public makes them a financial intermediary, which requires a licence. And an ambassador must speak for the supporters, not for a bonus.
We start with England and look at clubs across Europe. Tell us about your club wherever it is.